About Email Marketing


An email is used in order to send commercial message to a group of people and the process is referred to as email marketing. Potential or existing clients when sent emails is categorized as email marketing. Marketing of emails can be sent to a purchased lead list or an existing client database. Email marketing also involves using email to advertise, request donations, business or solicit sales and as a means to build trust, loyalty and awareness. Brand awareness is the extent to which customers are able to recall or recognize a brand. Brand awareness enables consumers to make a decision as they are able to recall or recognize a brand. Brand recall and brand recognition are the types of brand awareness.

A key indicator of a brand’s competitive market performance is done by brand awareness. Evoked set and consideration set are the two types of concepts which describe the specific aspects of consumer purchase decision. The related importance about the brand awareness is that brand identities in consumers memory can be measured by how well the consumers identifies the brand under various condition. An important measure of brand strength or brand equity which is also involved in customer satisfaction, brand loyalty and the customer’s brand relationships is brand awareness. Another function of brand awareness is that its an indicator to brand’s market performance.

Adding value to the product, service or company is another role of brand awareness which is a major brand assets. Brand recall is referred to as unaided recall or spontaneous recall while brand recognition is referred to as aided brand recall. When customers are able to correctly elicit a brand name from memory when promoted by a product category then its referred to as brand recall or unaided recall or spontaneous recall. Discover more facts about marketing at http://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/economics-terms-and-concepts/market-research.

When consumers are able to correctly differentiate the brand when come into contact with it then its referred to as brand recognition or aided recall. The advantage of email marketing is that it allows marketers to identify returns on investment, measure and improve efficiency. In addition email marketing allows marketers to see feedback from users in real time and monitor how effective their campaign is in achieving market penetration and revealing a communication channel’s scope.

Transaction and direct emails are the types of realtor email marketing. The definition of direct emails is sending emails solely to communicate a promotional message like a special offer or product catalog. A list of customers is collected by companies in order to send them promotional messages. As for transaction emails they are usually triggered based on customer’s action with a company.

Triggered transaction emails include password reset emails, purchase or order confirmation emails, order status emails, email receipts, reorder emails and dropped basket messages. A transaction email is classified so when the primary purpose facilitates, completes or confirms a commercial transaction and that the recipient has agreed to enter into with the sender.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s